86.5 million
Collector's reference
Vintage marketplace and home goods statistics.
Useful numbers for collectors, writers, and curious shoppers looking at the scale of the marketplace and the long life of well-made home pieces.
Last updated October 21, 2026. Each figure links to its original source and reporting date.
The marketplace
A wide audience for distinctive finds.
These figures describe Etsy's overall marketplace, where Lori's Lovely Loot offers vintage treasures. They are not a count of vintage listings alone.
5.6 million
100+ million
items for sale
Etsy said its marketplace held more than 100 million items for sale during 2025.
Etsy 2025 Form 10-K$10.46 billion
in Etsy marketplace sales
Etsy marketplace gross merchandise sales, the value of items sold excluding shipping fees and net of refunds, totaled $10.46 billion in 2025.
Etsy 2025 Form 10-K74%
of marketplace sales came from U.S. buyers
For the year ended December 31, 2025, Etsy reported that 74% of gross merchandise sales came from buyers in the United States.
Etsy 2025 Form 10-K$8.9 billion
in six leading categories
Etsy reported that its six largest categories, including Home & Living, represented about $8.9 billion, or 85% of marketplace sales, in 2025.
Etsy 2025 Form 10-K45%
of marketplace sales transacted through Etsy's app
Etsy reported that its mobile app accounted for 45% of Etsy marketplace gross merchandise sales in 2025, up from 42% in 2024.
Etsy 2025 Form 10-K5.9 million
habitual buyers
Etsy defined habitual buyers as those who spent $200 or more and purchased on six or more days in the prior 12 months. They represented about 40% of Etsy marketplace sales in 2025.
Etsy 2025 Form 10-K21.2 million
new buyers joined in 2025
Etsy defined these as people whose email address had not previously been used for a purchase on its marketplace.
Etsy 2025 Form 10-KThe longer life of home goods
Why thoughtful reuse matters.
Vintage collecting is personal, but it also keeps useful, beautiful household pieces in circulation. The figures below describe U.S. furniture and furnishings, a broader category than vintage goods.
12.08 million tons
of furniture and furnishings entered the waste stream
The U.S. Environmental Protection Agency counted furniture and furnishings at the end of primary use and reuse by secondary owners in 2018.
U.S. EPA, 2018 data80.1%
of furniture and furnishings was landfilled
The EPA reported that the majority of this product sector went to landfill in 2018.
U.S. EPA, 2018 data19.5%
was combusted for energy recovery
This was the EPA's reported share of furniture and furnishings managed through energy recovery in 2018.
U.S. EPA, 2018 data40,000 tons
of furniture and furnishings was recorded as recycled
The EPA's 2018 table lists 40,000 tons recycled, while noting limited measurable recovery data beyond mattresses.
U.S. EPA, 2018 dataSources and citation
Made for a closer look, and an easy citation.
Method: This page brings together public marketplace data from Etsy's 2025 annual filing and U.S. furniture-and-furnishings data from the Environmental Protection Agency's latest available national table, which reports 2018 data. Each number stays linked to the source that published it.
- Etsy, Inc. 2025 Form 10-K, filed February 13, 2026
- U.S. Environmental Protection Agency, Durable Goods: Product-Specific Data, 2018 figures
Suggested citation
Lori's Lovely Loot. “Vintage Marketplace and Home Goods Statistics.” Updated October 21, 2026. lorislovelyloot.store/vintage-marketplace-statistics
A treasure with a past